Growth and growth require money. In most cases, however, this is not sufficiently available and must be obtained. The first point of contact is always the banks, which, however, deal with loan commitments more and more sparingly in times of the economic crisis. How do you get the start-up capital you need?
A loan has to be paid back and has to generate profits from the issuing bank. If a loan is not repaid, many more loans are needed to make up for the loss. For this reason, more and more banks shy away from the risk of giving their money to start-ups. In addition, if the founder does not have a permanent job, but rather unemployment, it is often impossible to get the capital he needs.
In order to keep the engine of the economy going, it is necessary that many companies are founded that also generate profitsand create jobs. If the bank does not want to support this endeavor, it is not necessary to throw the shotgun in the grain, but to look for alternative financing options. Especially in the age of the Internet there are enough alternatives where you can also get capital from private individuals. If you have heard terms like “venture capital” before, “business angels” or “family & friends” are only known to a few. The current issue (No. 113, March 2013) of the specialist magazine Internethandel.de presents 8 alternative financing options, with which one can realize his project even after the cancellation of several banks. This is about promotional loans and grants that can be used to finance the company’s expenses and purchases. However, here too the money is not on the street and you have to deal with the disadvantages of the alternatives.
In addition to the cover story, there are of course plenty of other topics in the current issue. Here both founders and seasoned entrepreneurs can get helpful tips and tricks and also look over the shoulders of one or the other successful businessman. The so- called “elevator pitch” is interesting. Once you have created this, you are able to present your potential customers with the main areas of activity in 30-60 seconds, without forgetting anything or treating it too extensively.
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